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Edward Bernays

Crystallizing Public Opinion

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Crystallizing Public Opinion Product Image Item Description A seminal work on how public opinion is created and shaped, Edward Bernays’s 1923 classic Crystallizing Public Opinion set down the principles that corporations and government have used to influence public attitudes over the past century. A primer on the then new profession of “public relations counsel,” Crystallizing elucidates the “instruments and techniques” that PR professionals use to mold public opinion on behalf of their client’s interests. By adapting the ideas that Bernays put forth in this book, governments and advertisers have been able to “regiment the mind like the military regiments the body.” The first ever book ever written about the public relations industry, this all-new edition of Crystallizing Public Opinion features an introduction by Stuart Ewen, author of PR! A Social History of Spin, All Consuming Images: On the Politics of Style in Contemporary Culture, and Captains of Consciousness: Advertising and the Social Roots of the Consumer Culture. Features Used Book in Good Condition Payment We offer secure and easy checkout for all major credit cards through PayPal. Shipping We offer fast and free shipping to the continental United States. We do not offer international shipping at this time. We do not ship to PO Boxes at this time. Returns We offer hassle-free returns within 30 days of the purchase, no questions asked as long as the item is returned in the same condition it was received. Please contact us for a return authorization and for the return shipping address.

Propaganda

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A solid, nice copy to enjoy.

Propaganda

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Used item in good condition.

Propaganda

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Used item in good condition.

Propaganda

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Please refer to the section BELOW (and NOT ABOVE) this line for the product details – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – Title:PropagandaISBN13:9780970312594ISBN10:0970312598Author:Bernays, Edward (Author)Description:Bernays’ Honest And Practical Manual Provides Much Insight Into Some Of The Most Powerful And Influential Institutions Of Contemporary Industrial State Capitalist Democracies –Noam Chomskythe Conscious And Intelligent Manipulation Of The Organized Habits And Opinions Of The Masses Is An Important Element In Democratic Society Those Who Manipulate This Unseen Mechanism Of Society Constitute An Invisible Government Which Is The True Ruling Power Of Our Country –Edward Bernays, Propagandaa Seminal And Controversial Figure In The History Of Political Thought And Public Relations, Edward Bernays (1891-1995), Pioneered The Scientific Technique Of Shaping And Manipulating Public Opinion, Which He Famously Dubbed Engineering Of Consent During World War I, He Was An Integral Part Of The U S Committee On Public Information (Cpi), A Powerful Propaganda Apparatus That Was Mobilized To Package, Advertise And Sell The War To The American People As One That Would Make The World Safe For Democracy The Cpi Would Become The Blueprint In Which Marketing Strategies For Future Wars Would Be Based Upon Bernays Applied The Techniques He Had Learned In The Cpi And, Incorporating Some Of The Ideas Of Walter Lipmann, Became An Outspoken Proponent Of Propaganda As A Tool For Democratic And Corporate Manipulation Of The Population His 1928 Bombshell Propaganda Lays Out His Eerily Prescient Vision For Using Propaganda To Regiment The Collective Mind In A Variety Of Areas, Including Government, Politics, Art, Science And Education To Read This Book Today Is To Frightfully Comprehend What Our Contemporary Institutions Of Government And Business Have Become In Regards To Organized Manipulation Of The Masses This Is The First Reprint Of Propaganda In Over 30 Years And Features An Introduction By Mark Crispin Miller, Author Of The Bush Dyslexicon: Observations On A National Disorder Binding:Paperback, PaperbackPublisher:IG PUBPublication Date:2004-09-01Weight:0.3 lbsDimensions:0.5” H x 7.6” L x 4.9” WNumber of Pages:168Language:English

Propaganda

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Condition Notes: Used – Acceptable: All pages and the cover are intact, but shrink wrap, dust covers, or boxed set case may be missing. Pages may include limited notes and highlighting, but the text cannot be obscured or unreadable.

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